This June, our team took our very first steps at Tech Show Frankfurt, Europe’s premier enterprise-tech gathering, held at Messe Frankfurt. Hosted alongside major showcases— including Cloud & AI Infrastructure, Cyber Security Expo, and Data Centre World— the Big Data & AI World track drew over 7,000 attendees, 320+ exhibitors, and 240+ expert-led sessions.
Stepping into the Tech Show
Setting up a compact, but mighty, booth, we ignited conversations with fellow data professionals, startups, and infrastructure providers. Nestled among giants like IBM, Red Hat, and Tom Sawyer Software, our presence underscored our growing role in the AI/data ecosystem.
Meaningful Connections & Quality Networking
- Connected with CTOs, data engineers, and lead software developers
- Exchanged ideas with tech leaders driving innovation in AI and Big Data
- Reinforced the value of in-person presence for meaningful tech collaboration
"If you want to be seen during summer in Central Europe, this is the place to be, great conversations, diverse people from all over the world"
Our Highlights from the Event
- Immersive conference theatre: Event stages covered topics like generative AI, Machine Learning and women in tech.
- Other Exhibitors: We gained valuable insights into how other companies operate and position their products and had some great conversations along the way.
- Happy hours & Visionärs Lounge: Informal networking and quality connections over drinks.
What We Gained
- Targeted Leads: Productive meetings with decision-makers
- Competitive Intelligence: Gained insights into other players’ strategies
- Inspiration: New ideas for improving our AI/data roadmap
Lessons Learned for Next Time
| Area | Observation | Opportunity |
|---|---|---|
| Booth Design | Our demos did not get as much attraction as we hoped for | Next year we’ll upgrade to a larger booth with more team members and interactive attractions for visitors |
| Staff | Friendly and informed is essential | Bring a larger team to cover more ground |
| Pre-show Promotion | We were super late and only finalized our attendance 2 weeks prior | Start earlier, use show platform tools |
Looking Ahead to 2026
We’re already planning our return (May 6–7, 2026). Expect a bigger booth, live demos, and hopefully a speaker slot on one of the main stages. If you're planning to attend, let’s connect early!
Conclusion
Exhibiting for the first time at Tech Show Frankfurt was a game-changer—opening doors to rich industry conversations, greater visibility, and a refreshed sense of purpose. Thanks to everyone who stopped by, listened, shared, and connected.
Organizer
CloserStill
Event Date
07.05.2025
Location
Messe Frankfurt Hall 9
TechnologyInnovationExhibitionBig DataAI